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Social Media & the Spread of Fake News

Wed 18th Oct, 7:00 for 7:30pm

Bournemouth University, Talbot Campus (Poole), Inspire Lecture Theatre (first floor of the Fusion Building) (Map)

Synopsis

Post-truth is the Oxford Dictionary word of 2016, inextricably associated with recent elections in the UK and US. These same events also introduced the notion of fake news into public consciousness. Dr Lilleker's talk will define the variants that constitute fake news while also outlining how the architecture of social media, as well as the patterns of user behaviour, can lead to increased exposure to the sort of content that is associated with the post-truth era. In particular discussion will focus on the dangerous combination of user created filter bubbles and echo chambers which align with platform algorithms designed to deliver relevant content, all of which can lead to the formation and reinforcement of erroneous beliefs that can have significant social and political impact. The talk will move on to discuss the role media education can play in combatting the spread of fake news as well as the responsibility of social media platform owners in ensuring the content users are exposed to has at a minimum a health warning attached.

About the speaker - Darren G. Lilleker, Bournemouth University

Darren G. Lilleker is Head of the Centre for Politics and Media Research and Associate Professor at Bournemouth University. Dr Lilleker's interests are in political communication, with particular focus on the use of digital environments and the impact upon citizen engagement. The breadth of his work is exemplified in the recent works Political Communication and Cognition (Palgrave 2014) and Political Marketing and the 2015 UK General Election (Palgrave, 2016).

Guidance/Notes

The Fusion Building in the centre of the campus, it's the big white building.

Parking is available and is free. All BU car parks on the Talbot Campus have no restrictions after 5pm so park in any suitable space. Enter from the front (i.e. off University Roundabout onto Fern Barrow road) and then take the first left to follow the access road to the back of the campus to find the car parks.

Like all our events this event is free.

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